Goals & Accomplishments
Partnering for the Future Capital Campaign 2009 – 2013 Goals
Create 1,000 primary jobs paying an average of $28,000/yr
Increase annual Des Moines County payroll by $39,118,170
Realize $100 million in private capital investment
Conduct 60 existing business visits per year
Increase tourism expenditures from $450 million to $500 million
Add 25 residential and 25 business units in the downtown
Retire RiverPark Place mortgage
Greater Burlington Partnership 2012 Goals
Improve financial stability of organization
- Continue progress toward goal of 50% of annual operations budget in reserve for each entity
Seamlessly transition to the leadership of a new President and CEO
Focus efforts to brand the Partnership and its four divisions
Continue initiatives to brand the Partnership and its four divisions
Continuously improve internal and external communication
- Continue/expand dialogue meetings with public partners
- Enhance traditional communication tools and implement the use of new strategies to communicate with internal and external customers
Provide support to the implementation of the selected “Imagine” vision elements
Chamber of Commerce 2012 Goals
Continue to review U.S. Chamber accreditation report and take necessary steps to achieve five star accreditation in 2015
Implement a “Buy Local” program
Continue Greater Burlington Leadership with at least 15 participants
Recruit and support business friendly candidates for public office
End year with 700 members
Achieve Greater Burlington Young Professionals membership of 225 and develop/maintain a diverse active program of activities
Implement a member retention program that will include visits to 75% of members
Provide support and assistance to City of Burlington in recruitment of new City Manager
Economic Development 2012 Goals
Hire an Economic Development Professional as part of the leadership transition process
Conduct 90 existing business calls
Continue and enhance Business Plan Competition
Conduct 10 outbound marketing events
File New Markets Tax Credit application
Continue to improve quantity and currency of available data and enhance the quality of marketing materials
Initiate two new workforce strategies to address short and or long term workforce needs of existing business and industry
Continue efforts to retain and recruit retail to the community
Work with city officials to “streamline” building code procedure and process
Greater Burlington Convention and Visitors Bureau 2012 Goals
Grow county tourism expenditures to $103 million
Build partner and community awareness of the importance of visitors and conventions as an economic driver
Develop new itineraries for visitors
Actively solicit conference bid opportunities from local persons and organizations
Work to implement the recommendations of the attraction study
Aggressively market Greater Burlington as a convention/visitor destination at trade shows
Pursue the establishment of a Sports Commission
Expand media list in order to garner additional “free” advertising
Expand the “Golden Ticket to Your Backyard Adventure” to a 10 day/8 attraction promotion
Expand the hospitality manual into six additional businesses
Investigate the possibility of bike rentals at the Port of Burlington (Plan in 2012 and implements in 2013)
Downtown Partners 2012 Goals
Market the bookend buildings to identify a qualified redeveloper
Complete a comprehensive property/business survey of the Self Supporting Municipal Improvement District
Complete “revitalization handbook”
Apply for Community Development Block Grant funds to undertake a façade master plan project
Create additional murals, signage and plantings in the downtown
Enhance communications with SSMID property owners and increase engagement of owners in downtown development
Greater Burlington Partnership 2012 – 2016 Goals
Achieve U.S. Chamber five star accreditation status
Promote the development of infrastructure critical to the community’s future, including high speed internet
Launch a public office candidate school
Partner in the improvement of the physical appearance of Greater Burlington
Focus resources and energy on prioritized development projects in the downtown
Fill Flint Ridge Business Park and develop a business park or parks for future growth
Maximize the use of riverfront property for commercial purposes
Assist in the redevelopment of the depot
Establish a cultural and entertainment district
Increase volunteer engagement
Lend organizational support to community efforts to enhance citizen wellness
Download: Greater Burlington Partnership Goals for 2012 and Beyond
